Sio Bak SG Website Case Study
Building an e-commerce website for a home based business
Case Study · E‑commerce • WordPress • WooCommerce • SEO • Automation
Building SioBakSG.com.sg — Direct‑to‑Consumer E‑commerce for a Home‑Grown Brand
I designed and built Sio Bak SG’s online store, moving the business from social‑media orders to a self‑serve storefront with product catalogue, secure checkout, customer accounts and lightweight SEO. The goal: a faster path from discovery to purchase, and reduced manual handling.
- Platform
- WordPress + WooCommerce
- My Role
- End‑to‑end design & build
- Focus Areas
- IA/UX, Checkout, SEO, Automation
- Timeline
- v1 launch + ongoing optimisation
Skills & Tools
- WordPress
- WooCommerce
- IA/UX
- Responsive design
- HTML/CSS/JS
- Checkout optimisation
- Payments
- On‑page SEO
- Schema basics
- Analytics planning
- Conversion copy
- Image optimisation
- Automations (email/WhatsApp)
- Performance hygiene
Context & Challenges
- Manual orders via messages; no structured cart/checkout.
- Limited discoverability; needed clearer brand story and trust signals.
- Peaks around festive periods required a stable, scalable flow.
- Desire for repeat‑purchase features (accounts, promotions).
Approach
Information Architecture & UX
Defined homepage blocks for conversion (hero + CTA, testimonials, story), a clear Shop with variants & ratings, and an About section for brand credibility.
Checkout & Accounts
Implemented WooCommerce cart → checkout funnel with customer accounts to support repeat orders and promotions.
SEO & Content
On‑page SEO hygiene (headings, internal links, metadata) and copy that emphasises freshness, ingredients and social proof.
Automation & Future Roadmap
Hooks for abandoned‑cart nudges and WhatsApp support; plan to add Product schema, richer analytics and reorder reminders.
Results & Impact
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Planning an e‑commerce build or optimisation?
I specialise in turning real‑world requirements into fast, reliable websites with clean checkout flows, SEO hygiene and automation hooks.
Let’s Talk